Create a story based on data
Start with the script for your personalized video campaign. List what you know about your customers (data)
and use it in a creative way.
(eg. show customer’s name)
(eg. place an image of the ordered product in the scene)
(eg. show customer’s address), dynamic voiceover (eg. Hi, Tom!)
(eg. all scenes will be shot including same age group actors)
Shoot or animate all scenes of the video based on the script. Have your
postproduction artist supervise the shooting to make it smooth for postproduction and personalization.