Uniqa

Segment: FSI
Client: Uniqa
Production: FULLART
Videos created: 20 000+

Upsell campaign target clients with existing insurance contract, offering additional assistance services. Videos were personalized based on the name of the client, related insurance agent and contact information. Voiceover was personalized based on the client’s first name.

We’ve implemented our video player to a landing page of the campaign, videos included call-to-action buttons. Personalized videos were sent to clients via email.

“The assessment of personalized video campaign with Motionlab? We've recorded a considerate increase of CTR, positive reactions from our clients, and a big praise from the sales department.”

Irma Haková
Head of Sales Support Department at UNIQA insurance

Breakdown

Selected case studies

k

Krušovice

FMCG

b

Marketing festival

Conferences & Events

o2

O₂

Telco

2b2b

Harbinger

B2B