brands in utility

Boost sales & customer loyalty

Inform your clients about a new product, reward their loyalty and strengthen your position as a key player in the utility industry. It'll only take a few minutes thanks to personalized videos.

RESULTS ACHIEVED WITH MOTIONLAB PLATFORM IN THE UTILITY INDUSTRY

80%

finish view ratio

7.3x

more leads with personalized video

400%

increase in CTR

Personalized videos are the ideal way to talk directly to your customer base about their current status, create upsell, strengthen loyalty and to promote new products and services. It's like providing a personal consultant for thousands of customers in one go.

Direct messaging with a unique, customized video makes them feel special and appreciated. It's an ultra-effective way to make your message stand out and the metrics prove this with click through rates 16x higher than traditional newsletters and a significant increase in video viewing time of up to 73% (the standard non-personalized video average is 5%).

Personalized videos also increase ROI with a reduction of the final cost-per-click of 38%, including video production costs, compared to a traditional campaign.

“McCann used Motionlab Platform to create several campaigns for our client ČEZ. The execution of those campaigns was easier than expected and our client found the results very satisfying.”