LinkedinČEZ | Case Study | Motionlab personalized video

ČEZ

Personal consultant for a hundred thousand customers? ČEZ uses video personalization

80%

finish view ratio

7,3x

more leads with personalized video

+32%

effectiveness of the campaign

Czech utility giant ČEZ created an upsell personalized video campaign that promotes home solar panels with an individual savings plan for each customer. Every video includes a specific offer based on the customer‘s location and history with the company. The campaign achieved great results and received very positive customer feedback.

“McCann used Motionlab Platform to create several campaigns for our client ČEZ. The execution of those campaigns was easier than expected and our client found the results very satisfying.”

Marketa_Netukova_Account Manager_McCann

Markéta Neťuková

Account Manager, McCann 

personalized features

Personalized text
Personalized text
Voiceover_customer_name
Customer‘s name (voiceover)
Personalized offer
Personalized offer
Address
Address
Sunny days per year in specific locations
Sunny days per year in specific locations
How long have they been a customer
How long have they been a customer
CTA button
CTA button