NN used personalized videos as automated personal consultant for customers
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NN used Motionlab Platform to create a retirement savings upsell campaign for its clients. The aim of this campaign was to explain simply what each client's current situation looked like and what their other options were at that time.
Customers don't always understand complicated car insurance contracts. Here, an entertaining personalized video turned out to be the most successful and appreciated way to explain complex offers.
“If we compare personalized video campaigns with our traditional sales e-mails, we notice much higher open rate as well as an increase of monthly deposits.”
Direct Marketing Campaign Manager at NN Czech Republic