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Microsoft & Alza

Biggest Czech e-commerce surprised customers with unique offer by Microsoft

74%

finish view ratio

34%

CTR

Microsoft used personalized video communication to promote a new device and Microsoft 365 via Alza, one of the largest online consumer electronics retailers in Central Europe.

„Presenting Microsoft’s products and solutions through personalized videos was a great way to engage and surprise our customers. We received many positive reactions and got above-average results, such as 34% CTR." 

Personal photo

Veronika Matlochová

Account Manager at Microsoft

personalized features

Customer‘s name
Customer‘s name (voiceover)
Personalized offer
Customer‘s current location
Gender
Date
Time
Weather
The period if how long the customer owns the product