Microsoft & Alza
Biggest Czech e-commerce surprised customers with unique offer by Microsoft
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Microsoft used personalized video communication to promote a new device and Microsoft 365 via Alza, one of the largest online consumer electronics retailers in Central Europe.
„Presenting Microsoft’s products and solutions through personalized videos was a great way to engage and surprise our customers. We received many positive reactions and got above-average results, such as 34% CTR."
Account Manager at Microsoft