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Microsoft & Alza

The largest Czech e-commerce company presented customers with a unique offer from Microsoft

74%

finish view ratio

34%

CTR

Microsoft used personalized video communication to promote a new device and Microsoft 365 via Alza, one of the largest online consumer electronics retailers in Central Europe.

“Presenting Microsoft’s products and solutions through personalized videos was a great way to engage and surprise our customers. We received many positive reactions and got above-average results, such as 34% CTR.”

Veronika Matlochova Account Manager Microsoft

Veronika Matlochová

Account Manager at Microsoft

personalized features

text_customers name
Customer‘s name
Voiceover_customer_name
Customer‘s name (voiceover)
Personalized offer for client
Personalized offer
Customers current location
Customer‘s current location
Gender
Gender
Date
Date
specific time
Time
Weather
Weather
The period if how long the customer owns the product
Period the customer has owned the product