LinkedinFinancial and Insurance industry | Motionlab video personalization

brands in FSI

Explain your product, boost sales & customer loyalty

RESULTS ACHIEVED WITH MOTIONLAB PLATFORM IN FINANCIAL AND INSURANCE INDUSTRY

38%

e-mail CTR

90%

finish view ratio

11%

conversion rate

Video personalization is helping FSI brands to create stronger relationships with their customers and achieve significantly higher conversions and ROI.

Customized messaging allows you to speak directly to your clients and inform them about loans, insurance, consultancy and other services. Personalized videos have a finish view ratio of up to 89%, meaning that your messaging will be far more effective.

In less than two minutes they will clearly understand their current financial status and you can save them time and effort by doing the calculations for them. It also gives you an opportunity to offer other services and products.

If interested, they can contact you through a CTA button placed directly in the video. In addition, it's a perfect way to award loyal customers with a special offer.

There are many reasons to use personalized video communication in the financial sector:

  • Easily inform your clients about loans, insurance, consultancy and other services. After watching a personalized video, your client will understand everything in 2 minutes.
  • Offer your current customers another product/service. If interested, they can contact you through a CTA button placed directly in the video.
  • Award loyal customers with an offer through a popular video format.

typical industry use cases

product awareness
Product Awareness
cross-sell
Cross Sell
customer engagement loyalty
increase in customer engagement / loyalty
Strengthening the brand position
Strengthening your brand position

personalized features

What customer data can you use for video personalization?

Personalized features customers name
Client's name(text)
Personalized features Location
Location
Personalized features individual saving plan
Individual saving plan
Personalized features gender and demographic data
Period the client has been saving
Personalized features gender and demographic data
Demographic data