Personal consultant for hundred thousand customers. ČEZ uses video personalization.
finish view ratio
more leads with personalized video
effectiveness of the campaign
Czech utility giant ČEZ created upsell personalized video campaign that promotes home solar pannels with individual savings plan for each customer. Every video includes specific offer based on customer‘s location and history with the company. Campaign reached great results and very positive customers‘ feedback.
“McCann used Motionlab Platform to create several campaigns for our client ČEZ. Execution of those campaigns was easier than expected and our client found the results very satisfying.”
Account Manager, McCann
Customers don't always understand the complicated car insurance contracts. Entertaining personalized video turned to be the most successful and appreciated reminder of the complex offers.