How do you talk with millennials about their bank account? Komerční banka turned to video personalization

Komerční banka, part of the French giant Société Générale, chose Motionlab Platform to create an animated, personalized video experience for graduating students who needed to choose an adult account. The video contains a high level of personalization. Each customer has an overview of their number of payments, withdrawal locations, personalized offers and much more. Thanks to these features, the video scored more than an 82% view through rate.

“Thanks to Motionlab technology it was very easy for us to create a personalized video campaign. KB was happy with our concept and with more than 82% view through rate, we can definitely say that their clients also liked it.”

Kateřina Venclíková

Account Director, Motionhouse

personalized features

Customer's name
(text)

Customer's name
(voiceover)

Number of payments

Number of withdrawals

Places of withdrawals in home country

Personalized office

Personalized offer

CTA button

Gender versions