How do you talk with millennials about their bank account? Komerční banka turned to video personalization
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Komerční banka, part of the French giant Société Générale, chose Motionlab Platform to create an animated, personalized video experience for graduating students who needed to choose an adult account. The video contains a high level of personalization. Each customer has an overview of their number of payments, withdrawal locations, personalized offers and much more. Thanks to these features, the video scored more than an 82% view through rate.
“Thanks to Motionlab technology it was very easy for us to create a personalized video campaign. KB was happy with our concept and with more than 82% view through rate, we can definitely say that their clients also liked it.”
Account Director, Motionhouse