Microsoft & Mall.cz
Microsoft scored by combining famous TV show with video personalization
higher CTR (than at a regular campaign)
finish view ratio
Microsoft decided to strengthen the brand and increase sales of laptops with Windows 10 operating system. The target audience were young adults and computer games players. The campaign was also destined to promote a new season of popular series „Život je hra“ produced by MALL.TV. Client decided to address the target group through a direct channel of MALL.CZ
„Sales results were above all expectations. Sales in IT were three times higher than from other comparable campaigns. Users, who saw personalized video campaign, bought at MALL.CZ 701% of products more than those who saw a regular (non-personalized) campaign.”
Senior CRM Strategist at MALL.CZ
The campaign was delivered through direct channels – e-mail, SMS and application Viber. It was delivered by experience cloud Exponea.