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NN used personalized videos as automated personal consultant for customers

90%

finish view ratio

NN used Motionlab Platform to create a retirement savings upsell campaign for its clients. The aim of this campaign was to explain simply what each client's current situation looked like and what their other options were at that time.


Customers don't always understand complicated car insurance contracts. Here, an entertaining personalized video turned out to be the most successful and appreciated way to explain complex offers.  

“If we compare personalized video campaigns with our traditional sales e-mails, we notice much higher open rate as well as an increase of monthly deposits.”

Martina Novotna_Direct Marketing Campaign Manager at NN Czech Republic

Martina Novotná

Direct Marketing Campaign Manager at NN Czech Republic

personalized features

text_customers name
Customer‘s name
Car and contract info
Car and contract info
Individual saving plan
Individual saving plan
Period of how long is the specific client saving for his/her retirement
Time each client has been saving for their retirement
Gender
Gender
CTA button
CTA button