NN use personalized videos as automated personal consultant for customers
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NN used Motionlab Platform to create a retirement savings upsell campaign for its clients. The purpose of this campaign was to simply explain what client's current situation looks like and what could be his/her other option at the moment.
Customers not always understand the complicated car insurance contracts. Entertaining personalized video turned to be the most successful and appreciated reminder of the complex offers.
„If we compare personalized video campaigns with our traditional sales e-mails, we notice much higher open rate as well as an increase of monthly deposits.“
Direct Marketing Campaign Manager at NN Czech Republic